WriteToLearn Honored as Outstanding Education Technology Product
25th Annual "Technology & Learning" Awards of
Excellence Recognize Pearson's Web-Based Learning Tool for Responding
to Schools' Needs
BOULDER, Colo. - Oct. 16, 2007
- WriteToLearn™ has added the "Technology & Learning"
magazine's 2007 Award of Excellence to its growing list of honors. The
award program recognized Pearson's Web-based learning tool for
developing writing and reading comprehension skills as one of the year's
most innovative applications.
"This year's winning products reflect an impressive effort by
publishers to respond to the real needs of schools," said Susan
McLester, editor in chief, "Technology & Learning."
"The offerings being honored are practical, innovative and central
to a variety of district and site operations."
Celebrating its 25th year, the "Technology & Learning"
magazine Award of Excellence honors innovative applications that break
new ground in some important way, as well as best-of-breed examples that
demonstrate clear superiority over similar products in the market.
This prestigious award comes closely on the heels of the launch of
WriteToLearn 4.0, which now includes more than 200 reading passages from
the company's popular Scott Foresman Reading Street, a reading program
designed to help elementary teachers build readers through motivating
and engaging literature, scientifically research-based instruction and
reliable teaching tools. These readings are targeted specifically at
struggling readers in grade four and higher.
"It is an honor to have WriteToLearn join the ranks of the
outstanding education technology products that the Awards of Excellence
have recognized over the past 25 years," said Lynn Streeter,
president of the Knowledge Technologies group of Pearson. "We know
that educators will find that the new reading passages and enhanced
teacher tools in WriteToLearn 4.0 make it an even more powerful tool for
building student writing and reading comprehension skills."
With WriteToLearn, students practice essay writing and summarization
skills, and their efforts are measured by Pearson's state-of-the-art
Knowledge Analysis Technologies™ (KAT) engine, which automatically
evaluates the meaning of text by examining whole passages. The KAT
engine is a unique automated assessment technology that evaluates the
meaning of text, not just grammatical correctness or spelling. Earlier
this year, scores for each of six traits of writing - ideas,
organization, conventions, sentence fluency, word choice and voice -
were added to WriteToLearn, making it an even more powerful tool for
building writing skills.
For more information about WriteToLearn, visit
www.WriteToLearn.net.
About "Technology & Learning"
"Technology & Learning" (www.techlearning.com), published
by NewBay Media LLC, San Bruno, Calif., is the number one publication in
the K-12 educational technology market. In 2007, "Technology &
Learning" was selected as a Maggie Award finalist for Best
Computer/Trade magazine. It was recognized for its commitment to
excellence, receiving two Azbee Awards for Best Production
Selection/Department and Best New B2B Web Site Publication for
SchoolCIO.com. In 2006, techLEARNING.com was awarded an Education
Standard of Excellence Award by the Web Marketing Association.
About Pearson
Pearson is the global leader in educational publishing, assessment,
information and services, helping people of all ages to learn at their
own pace, in their own way. For students preK-12, Pearson provides
effective and innovative curriculum products in all available media,
educational assessment and measurement for students and teachers,
student information systems, and teacher professional development and
certification programs. The company's respected brands include Summary
Street, WriteToLearn, Scott Foresman, Prentice Hall, AGS,
PowerSchool, SuccessMaker, TeacherVision and many others. Pearson's
comprehensive offerings help inform targeted instruction and intervention
so that success is within reach of every student. Pearson's other
primary businesses include the Financial Times Group and the Penguin
Group.
For more information, press only:
Lisa Wolfe, L. Wolfe Communications, 773-325-9935, lwolfe@lwolfe.com
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